Use this blog to quickly see what significant changes that all ActiveCampaign users need to know about.
From time to time, like all good tech, ActiveCampaign gets an update on how things look, where they are, and how things work.
Usually this improves the user experience, but it can be confusing and slow you down if you aren’t in the loop on what’s changed.
Luckily, we’re here to help, with our running blog on big ActiveCampaign changes and how they impact users.
Disclaimer – this is not a full change-log, just the highlights, on a need-to know basis.
If you need to know all the changes ever made in full detail, please go to ActiveCampaign’s Release Updates
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Important info on updates for ActiveCampaign resold accounts
If you purchased your ActiveCampaign account via a reseller, rather than direct from ActiveCampaign themselves, updates will roll out to you after direct accounts have been updated. Contact your reseller for more information.
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Time Windows for Email Activity – late Summer 2023
This is something we’ve wanted for a LONG time, so very excited to have this land for users.
Email activities (sent, opened, clicked, replied) can now be used with a specific time-frame.
We have three time-window options on those email activities:
- within the last x days / weeks / months
- between two specific dates
- ever
This will make contact cleanup and engagement monitoring simpler and faster, especially for accounts that do not have engagement tagging or date fields set up at time of need.
Full blog on this update here including use cases and cautions.
Big thank-you to team ActiveCampaign for listening to users and making this happen.
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New List Status options for the Conditions Editor – Summer 2023
In the Conditions Editor for searches, segments, if/else, goals, waits and more, we now have a bigger set of options for checking the List status of a contact.
This is a big win for contact cleanup and list reduction situations where it’s critical to know the detail of the contact’s relationship with any given List.
New List Status options include Hard bounced, Has never been added to, and Is unconfirmed in.
Thanks team ActiveCampaign for these much-wanted and asked-for list status options.
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Multi-Select for Tags and Lists in Conditions Editor – Summer 2023
In the Conditions Editor for searches, segments, if/else, goals, waits and more, we can now select more than one Tag or List for a single condition.
This is a major win for creating complex condition sets, and will save a lot of time. Thanks team ActiveCampaign!
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Pricing and Product model for ActiveCampaign – January 2023
ActiveCampaign pricing had a major update for Jan 2023, and the product lineup changed at the same time
Read our full blog on what the ActiveCampaign pricing changes mean for users here.
What you need to know about ActiveCampaign Marketing, Sales and Bundles products
Until now, ActiveCampaign was a single product that could be purchase at four plan levels (with rising feature sets), combined with pricing bands according to how many active contacts were in the account
The four plan levels remain after this update, but the core features are now split into two separate products – ActiveCampaign for Marketing and ActiveCampaign for Sales.
The ActiveCampaign Marketing and Sales products can be purchased separately, or together as a Bundle
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What’s included with ActiveCampaign for Marketing?
The ActiveCampaign Marketing product gives you automations, contacts, forms, tags, lists, campaigns, integrations, webhooks and more on the Lite plan, with more features added as you rise to Plus, Pro and Enterprise.
Pricing for ActiveCampaign Marketing is by plan level and contact limit.
Read our full blog on what the ActiveCampaign pricing changes mean for users here.
What’s included with ActiveCampaign for Sales?
The ActiveCampaign Sales product gives you deals, pipelines and accounts for B2B on the Plus plan, with more features added as you rise to Pro and Enterprise.
Pricing for ActiveCampaign Sales is by plan level and the number of user seats.
What’s included with the ActiveCampaign Bundle of Marketing & Sales?
The ActiveCampaign Bundle product gives you the Marketing features and the Sales features for the Plus plan, with more features added as you rise to Pro and Enterprise.
Pricing for the ActiveCampaign Marketing & Sales Bundle is by plan level and contact limit, with a generous allocation of user seats. You can add further user seats as required.
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Help to understand the ActiveCampaign pricing and product model from January 2023
Read our full blog on what the ActiveCampaign pricing changes mean for users here.
Will exisiting ActiveCampaign accounts move to the new pricing and product model?
ActiveCampaign accounts created before January 2023 (legacy single-product accounts) will continue with the features and pricing that was in place for that account until or unless that account upgrades or downgrades on plan level or contact limit.
At the time of any change to plan level or contact limit, legacy single-product accounts will be moved to the new pricing and product model.
All legacy ActiveCampaign accounts will lose access to preferential legacy pricing plans, and to features not included with the plan and product they choose to move to, at the time they upgrade or downgrade any aspect of their plan or contact limit.
Read our full blog on what the ActiveCampaign pricing changes mean for users here.
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Learn more about our ActiveCampaign Academy membership
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Email Designer Update
The email builder / designer in ActiveCampaign was long-overdue an update, and it’s now reaching users as an (almost) fully featured builder for emails.
What you need to know about ActiveCampaign email designer changes
- All Slick Business content, including Accelerated ActiveCampaign, uses the Classic (old) builder for emails, imports and templates
- You can’t switch emails, templates or saved blocks from Classic Designer (old) to Email Designer (new) or vis versa
- No conditional content feature available yet in the Email Designer (new)
- Classic = dark grey right sidebar
- New = pale grey right sidebar
How to choose between Classic and New email designers in ActiveCampaign
The choice step is in the Design tab when creating a new email
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How to tell which ActiveCampaign email builder / designer you are using
Get help with when and how to move over to the new email builder in ActiveCampaign
There’s a lot more to say on this, and our ActiveCampaign Academy members can see all the juicy details, plus my expert advice on what to do, and when, in our private member community post here.
If you’re not a member yet, you can join here for access to our premium training and support service for ActiveCampaign users.
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July 2022 User Navigation Update
ActiveCampaign has gone blue on the left sidebar, and slicked up the navigation to speed things up for users.
Overall, it’s a good update for users, with fewer clicks and page-loads needed to get where you need to be.
Summary of July 2022 ActiveCampaign user update
- Icons changed for Automations, Deals, Reports and Websites areas
- Left sidebar is blue instead of grey
- Left sidebar can be expanded or collapsed to show sub-menus in a light blue bar
- Find Lists via the Contacts area
- Find Content Library and Campaign Archives via Campaign area
- Find Saved Responses via the Deals area
- One-click access to Forms via the Websites area
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Changes to ActiveCampaign Contacts area from July 2022
Direct access to:
- manage Tags
- manage Fields
- manage Lists
- manage Scoring (Plus and above)
- manage Accounts (Plus and above)
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Changes to ActiveCampaign Campaigns area from July 2022
Direct access to:
- manage Content
– this is the content library where account-wide images, gifs etc can be stored and organised - Archives for Lists
– this gets you to the area where List advanced settings are, which is where the unsubscribe and update preferences forms are – so that’s a faster route and easier to find now.
Changes to ActiveCampaign Automations area from July 2022
- Automation icon changed to look like an automation path
- “Automation Messages” actually means Automation Emails
– it’s a little-used alternative way to get to automation emails without going to the automation itself – possibly little used because so few people know what it means…
Changes to ActiveCampaign Deals area from July 2022
- Deals icon changed to show stacks of deal cards in kanban style, but my brain thought of charts and reports
- Direct access to Saved Responses – also still available via settings if you’re on Lite
Changes to ActiveCampaign Websites area (for Forms) from July 2022
- AC Forms now load immediately as the front page on this tab – hooray!
- Website icon changed to weird block thing that looks like an oven…
Get more help with how to use ActiveCampaign quickly and easily
In the ActiveCampaign Academy we provide fast support and effective training for real ActiveCampaign userss all over the world.
Our members are the first to hear about changes that matter, and how to take quick advantage of the best features in ActiveCampaign to grow their business and reduce their workloads.
So come on in to the ActiveCampaign Academy, and you’ll have Kay Peacey and the Slick Business team, and all your lovely fellow members, to guide you every step of the way to fabulousness with ActiveCampaign.
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