Knowing how to keep a clean list is essential for bulk email tech users.

If you don’t, you’ll wind up paying more than you need to for your ActiveCampaign or other tech tool, and hurting your email deliverability. Yikes!

In this blog I’ll show you how to spot the Contacts who are taking up space in your account, but not making you any money.

Clearing out these contacts will help you spend less on your email tech, and help your emails get delivered reliably to the inbox – phew!

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Follow these steps to reduce your contact total and clean your list

Watch Kay Peacey on which Contacts to delete to keep your Lists clean

We’re using ActiveCampaign in this example, but the tips apply whichever platform you use to send bulk emails.

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Contacts who are not into you any more are in your email tech tool right now, and that’s bad for you, and for the contacts who do still want to hear from you.

Four reasons you need to clean your contact lists

1. They’re not spending money with you
2. They’re costing you money (depending on how your tech tool is costed up)
3. They’re making it harder to find your more valuable contacts
4. They’re stopping your emails getting to better contacts

It’s time to let these unprofitable contacts go, whether they’re unsubscribed, sleepy, bots, bouncers or just not that bothered about you any more.

In the Slick Business Academy we show you how exactly to hunt out the Contacts who are over you, or not worth keeping, and clean them out fast.

This will save you money (often quite a lot!) and help your emails get delivered to the inbox.

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Find bots and bounced contacts in email tech tools – eg ActiveCampaign

There are ghost contacts in your email tech – they cause trouble by never doing anything and getting in the way.

Mostly they’re the Bots and the Bouncers…

Bots contacts are baddie ghosts in your contact lists

The bigger your audience, the more bot contacts you’ll have. And if you get traffic from dodgy sources they can invade in huge numbers.

Bots need to be cleared out because they can cause a lot of damage to deliverability, fast.

Bounced contacts are bad email addresses in your email tech

From a fat-fingered typos to a totally made-up email address – these contacts are just the wrong email address, and will get a hard bounce status.

But they stick around and clutter the place up unless you correct them or delete them.

Finding ghosts can be tricky, so we show our Academy members exactly how to find them on auto-pilot and clear them out before they can do harm. And how to close off the gaps where they sneak in!  You can join today for instant access

For a quick DIY cleanup of the Bots and Bouncers in your account, Klean13 has a good paid-for tool for finding them

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Identify competitors spying on your email marketing activity

Spies have infiltrated your email tech. They’re watching your every email automation move. And they might be up to no good.

In some industries they’re a big problem. Competitors and industry rivals play dress-up as ordinary contacts to subscribe and have a snoop around.

Some of them do really mean things like pinching your content. 

We help our Slick Business Academy members sniff out these intruders routinely, and keep them out long term by barring the entry points.

Here’s a quick tip for you in the meantime… run a search with industry keywords for the email address to show up spies who didn’t disguise themselves very well.

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Learn how to exclude Grumblers from your email marketing Lists

I bet you’ve had one of these… (at least!) – the grumble-and-groaner contact who wants it all their way and demands your attention… But NEVER buys anything!

Grumblers want your lovely mails for the free stuff, but have no plan to buy from you AND want to dictate how you behave.  Urgh.

How to spot a grumbling contact in email tech like ActiveCampaign

Look out for contacts who reply to complain when you send emails that mention your product or service.

They’re red flag central.

It’s not you, it’s them.

DELETE and add them to your Exclusion List to stop the platform from sending any more emails to them.

You are not a public service, and you don’t have to keep a spot for them in your contact limit.

The end.

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Identify Lurker contacts and remove them to save money

Email Lurkers are the contacts who nurse a glass of tap-water and examine the menu for hours as if they might buy, but never actually spend any money.

Lurkers are a problem allowed to gather in large numbers in your email tech contact Lists.

They cost you money instead of making you money.

They never get within sniffing distance of the checkout, and you can spot them once you know where to look.

How to find Lurkers with automation – eg using ActiveCampaign

The trick here is to set up custom fields and automation to track dates of last activity, site visits and other stuff, then watching for people who overstay their free glass of tap water. 

We teach how to do this on auto-pilot in the Slick Business Academy.

Join today and we’ll help you see Lurkers off the premises, politely, but firmly.

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Get more help now with contact cleanup in your email tech tool

If you don’t keep a clean list it hurts your deliverability, makes working in your email tech harder for you, and costs you money.

In the Slick Business Academy, we have training and support that will get your bad contacts cleaned up fast, and set you up with automated cleanup tools to keep it clean for ever.

A quick cleanup can save a lot of money on your account costs so don’t delay.

So come on in to the Academy, and you’ll have Kay Peacey and the Slick Business team, and all your lovely fellow members, to guide you every step of the way to fabulousness.

Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey