Bonjoro is a truly fabulous tech tool that makes it ridiculously easy and fast to record and send quick personal videos to your leads and customers. It’s a killer move to massively increase conversion rates and customer loyalty, and we use it ourselves in Slick Business.
The ActiveCampaign and Bonjoro integration is very easy to set up and use.
You can use tags, lists or (my favourite) an automation App step to create a Bonjoro task based on ActiveCampaign activity.
Follow these steps to integrate Bonjoro personal video with ActiveCampaign
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How to set up the ActiveCampaign integration with Bonjoro
In this video I show you how to integrate Bonjoro with ActiveCampaign, and show you why the automation step method is the one I use the most.
ActiveCampaign calls this an App integration, and it allows you to build Bonjoro creation steps in ActiveCampaign automations.
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Ways to use your ActiveCampaign integration with Bonjoro personal video
There are so many great use cases for sending a personal video at the exact right moment…
Here’s one of my all time favourites… use to quickly convert hot leads into buyers with a combi of ActiveCampaign and Bonjoro.
We teach the full step by step for this in the Slick Business Academy!
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Fast effective Email & Automation training & support from Kay Peacey
Identify hot leads using ActiveCampaign and send a Bonjoro to convert to buyer
In this ActiveCampaign tutorial, I show you how to use a single ActiveCampaign automation to identify hot leads with a lead score, then use the Bonjoro integration with ActiveCampaign to send a personal video to close the sale.
Create a lead score, send a personal video and close the sale
- Be clear on what you want contacts to do, and note the key steps on the journey interested contacts will take to get to that Jump To step.
- Make sure your ActiveCampaign system knows when a contact takes each step.
- Use a counter or lead score to count the steps a contact takes, and set a threshold for when you will get involved with a high value human touch – in this case it’s a Bonjoro personal video message.
- When the counter hits the threshold AND the contact has still not yet met the Jump To conditions, something’s holding them back, so it’s time to create a Bonjoro task
- Deliver the human touch, make a connection, and offer an extra nudge to get that Jump To step in the bag.
ActiveCampaign automation strategy – send hot leads a bonjoro
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It’s an exciting strategy, right? When you’re ready to get it in place, hop into the Slick Business Academy for the full step by step course to build this exact process, with support from Kay Peacey to make it work exactly right for your business.
Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey
Pro Tip for ActiveCampaign and Bonjoro integration – DKIM email authentication
Just as with your ActiveCampaign emails in campaigns and automations, there’s no point sending them if they don’t reach the inbox because your email authentication isn’t set up correctly.
Set up your DKIM for Bonjoro to improve deliverability of your video messages. You don’t have to do this, but if you are sending lots of Bonjoros you should get it done – otherwise the deliverability of those emails will be impacted.
Get more help with strategies to use Bonjoro personal videos with email automation tech
Inside the Slick Business Academy we teach how to use personal video strategically in your business to convert more buyers, delight customers, and bump up lifetime value.
Come on in for the step by step walkthrough of this hot lead strategy, and lots more help with email and automation to grow your business.
Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey