ActiveCampaign pricing and plans explained – updated July 2024

by | Jul 23, 2024 | ActiveCampaign Basics

When you use ActiveCampaign (or think about getting started with ActiveCampaign) you need to know how pricing and plans work.

New ActiveCampaign accounts went into a new plans and pricing model from June 3rd 2024.

And… BIG NEWS…

All existing ActiveCampaign accounts will migrate to the new model starting from August 2024

Read on for the need-to-know info on what when and how for ActiveCampaign users!

Here’s the thing… If you don’t consider which features you need you risk paying more than you need to, or losing access to things you wanted to keep using.

There’s a big wonderful range of pricing for ActiveCampaign plans, from under $10 per month for a small Starter account all the way up to big Enterprise plans – it’s the platform that can grow with you all the way to the top so you never have to move platforms again – phew!

We have tips for you right here on how to get the best bang for buck when your ActiveCampaign account gets migrated, with more to come as we get into August 2024.

I’m Kay Peacey, and I’ve written this blog to help ActiveCampaign users know which plan is right for their business, so everyone gets the best ROI they can from this brilliant email marketing automation platform.

Try ActiveCampaign now with a two week free trial

Follow these steps to choose the right ActiveCampaign account

Learn how ActiveCampaign pricing & plans work with expert Kay Peacey (15 mins)

Try ActiveCampaign now with a two week free trial

Find out when ActiveCampaign pricing & plan changes will impact your account in 2024 – 2025

ActiveCampaign accounts created after 3rd June 2024 ActiveCampaign are already on this new model.

ActiveCampaign accounts created before 3rd June 2024 are expected to migrate to the new model on their next billing date* starting from August 5th 2024

Admins of existing direct buy ActiveCampaign accounts (so you pay AC direct, not via a reseller) can expect an email at least 14 days before their next billing date after 5th August 2024 outlining the plan ActiveCampaign recommends they move to in the new model, along with a pricing offer.

Before the migration date, ActiveCampaign account admins can change options from the recommended plan and ask for pricing on the combination they prefer to move to.

And heads up… if the account admin doesn’t get in touch with any adjustments, the account will migrate to ActiveCampaign’s recommended plan.

*If you buy your ActiveCampaign account through a reseller this does not apply – contact your reseller for information on your migration timing.

ActiveCampaign Academy members are getting personal guidance and advocacy from Kay Peacey during this migration.

Join now to access our exclusive pricing calculator, all the juicy niggly details, and get fast reliable answers to any question you have as your existing account is migrated.

Visit our private member community for latest updates and to ask for advice if you’re already a member.

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

Compare the features of ActiveCampaign plan levels to help you choose

Use this summary features chart for a quick easy overview of the main features on the four new plan levels available for ActiveCampaign.

ActiveCampaign Academy members have access to a fully detailed features table and personal guidance from Kay Peacey – visit the private member community for latest updates and to ask for advice if you’re already a member.

Summary features table for ActiveCampaign plans from June 2024

Try ActiveCampaign now with a two week free trial

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

Understand ActiveCampaign pricing so you don’t pay more than you should

Use this summary chart for a quick overview of pricing for ActiveCampaign for different plans, contact limits and user combinations.

You will need to balance features and contact limit with your available budget.

ActiveCampaign Academy members have access to a fully detailed pricing table, our exclusive ActiveCampaign pricing calculator and personal guidance from Kay Peacey to help them as existing accounts migrate – visit the private member community for latest updates and to ask for advice if you’re already a member.

Summary pricing table for ActiveCampaign plans from June 2024

Check latest pricing at ActiveCampaign here.

Try ActiveCampaign now with a two week free trial

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

Discover how to quickly choose the best ActiveCampaign plan for you

There are three major points to consider so you can choose the right ActiveCampaign plan and avoid over-paying

Three things you need to know before buying ActiveCampaign

  • How many active Contacts you will have
  • Which Features you will need access to
  • How many Users need to have a secure login to work in the account

How to choose the right contact limit for ActiveCampaign

For ActiveCampaign contact limits, Contacts are counted only if they are actively subscribed to one or more Lists.

Contacts who are not actively subscribed to any Lists are not counted towards your contact limit.

3 tips to choose the right contact limit for your ActiveCampaign account

  • Make sure you have enough room in your limit for new contacts
  • Keep your list clean by fully unsubscribing (or deleting) dormant or inactive contacts
  • Check lead sources to make sure they are not filling your account up with bot contacts

For expert fast help with keeping your contact limit at the right level, with lean clean profitable contacts, complete our flagship Better Engagement and Deliverability with ActiveCampaign training, available to all members of the ActiveCampaign Academy.

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

How to choose the plan you need for ActiveCampaign Features

ActiveCampaign features are split across plan levels (Starter, Plus, Professional and Enterprise)

  • Beginner businesses mostly need Starter
  • Established & growing businesses typically need Plus
  • Ambitious & expanding businesses usually want Pro with Pipeline Addon
  • Big global businesses typically need Enterprise with Sales Engagement Addon

3 tips to choose the right features and plan level for your ActiveCampaign account

  • You may not know exactly which features you will need so get help to make an informed choice
  • Focus on must-have features – eg if you run a store you will want strong e-commerce features
  • During a two week free trial period for ActiveCampaign you have access to Pro features

Visit our FREE Facebook Group for ActiveCampaign users now
The safe place to freak out and geek out about ActiveCampaign

Understand the previous Marketing Sales Bundle model of ActiveCampaign – not available on new accounts

From Jan 2023 ActiveCampaign was available as Marketing and Sales – or you could get both as a Bundle

What you got with Marketing for ActiveCampaign

ActiveCampaign Marketing was automations, contacts, forms, tags, lists, campaigns, integrations, webhooks and more on the Lite plan, with more features added as you rose to Plus, Pro and Enterprise. Pricing was by plan level and contact limit

What you got with Sales for ActiveCampaign

ActiveCampaign Sales gave you deals, pipelines and accounts for B2B on the Plus plan, with more features added as you rose to Pro and Enterprise. Pricing was by plan level and the number of user seats.

What you got with Bundle for ActiveCampaign

ActiveCampaign Bundle was Marketing and Sales for the Plus plan, with more features added as you rise to Pro and Enterprise. Pricing was by plan level and contact limit, with more user seats.

This model is no longer available for new ActiveCampaign accounts.

Features for ActiveCampaign plans on accounts purchased before June 2024

Try ActiveCampaign now with a two week free trial

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

Get the best value possible from your ActiveCampaign account

Whatever plan level and contact limit you have with ActiveCampaign make sure you do these things…

Two things you must do to get great ROI from ActiveCampaign

  1. Use as many as possible of the features you have available on your ActiveCampaign plan
  2. Fill your contact spaces with valuable contacts who will buy from you

Trying to figure it out on your own, or to get the ActiveCampaign support desk to guide your learning, will get you entry level ROI with ActiveCampaign at best.

ActiveCampaign is a brilliantly capable and effective tool – but you do need to learn how to use it.

Hoping to pick it up as you go along is slow, ineffective, and frustrating.

To go faster, get the best help there is to save time and get way better return on your ActiveCampaign investment.

Our ActiveCampaign Academy is here to serve users, and you can join today to rocket-boost what you get done confidently and quickly with ActiveCampaign, and increase your ROI on email marketing forever.

Check out what Janine Coombes had to say just a few days after joining (spoiler: immense and immediate relief is involved)

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

Get more help to pick the right ActiveCampaign plan and level for your business

ActiveCampaign Academy training with Kay Peacey

In the ActiveCampaign Academy we support every business to make smart choices on what plan level and contact limit they need for ActiveCampaign.

Saving money on your email marketing is an easy way to cut costs significantly without reducing revenue. And we’ll teach you how to get way more ROI on that reduced cost too, with lean clean contact lists, and effective email sending to drive sales reliably.

So come on in to the ActiveCampaign Academy, and you’ll have Kay Peacey and the Slick Business team, and all your lovely fellow members, to guide you every step of the way to fabulousness with ActiveCampaign, and you won’t ever pay more than you should for the features you need and use.

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

Make more money in less time with  ActiveCampaign

ACTIVECAMPAIGN STRATEGY, SUPPORT & TRAINING WITH KAY PEACEY

ActiveCampaign Academy

Time-saving - money-making - stress-reducing help for ActiveCampaign users is what we do.

Learn more about The ActiveCampaign Academy here

The ActiveCampaign Academy gives you the exact steps to ace your emails and automation and drive more revenue with ActiveCampaign.

Expert strategic and technical advice from Kay Peacey whenever you need it.

  • Courses to binge-watch
  • Resources and templates to swipe
  • Calls to consult with Kay on anything you need
  • Community to privately geek out freak out and learn together

Two levels to suit where you’re at with ActiveCampaign and flexible subscriptions so you're in total control of the budget

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