Whether you’re already using ActiveCampaign, or thinking about getting started with ActiveCampaign, you need to know how the pricing and plans work.

If you don’t understand what features you need and will use, you risk paying way more than you need to.

There’s a huge difference in price for ActiveCampaign plans, from under $10 per month for the smallest entry level account up to over $1k per month for the biggest and fanciest plans.

I’m Kay Peacey, and I’ve written this blog to help all ActiveCampaign users know which plan is right for their business, so that everyone gets the best ROI they can from this brilliant email marketing automation platform.

Try ActiveCampaign now with a two week free trial

Follow these steps to buy the right ActiveCampaign account

Learn how ActiveCampaign pricing works with expert Kay Peacey (20 mins)

PLEASE NOTE: legacy ActiveCampaign users have had a separate price increase in March 2023 – please see that section of this blog for further details or visit our blog from March 2023 here

Try ActiveCampaign now with a two week free trial

Understand what’s included with Marketing and Sales for ActiveCampaign

Until Jan 2023, ActiveCampaign was a single product that could be purchase at four plan levels (Lite, Plus, Pro and Enterprise) combined with pricing based on how many active contacts were in the account

Following a change to the model, the core features of ActiveCampaign are now split into two separate products – Marketing and Sales.

The Marketing and Sales products can be purchased separately, or together as a Bundle

What you get with Marketing for ActiveCampaign

The ActiveCampaign Marketing product gives you access to automations, contacts, forms, tags, lists, campaigns, integrations, webhooks and more on the Lite plan, with more features added as you rise to Plus, Pro and Enterprise.

How pricing is calculated for Marketing with ActiveCampaign

Pricing for Marketing with ActiveCampaign is by plan level and contact limit

What you get with Sales for ActiveCampaign

The ActiveCampaign Sales product gives you access to deals, pipelines and accounts for B2B on the Plus plan, with more features added as you rise to Pro and Enterprise.

How pricing is calculated for Sales with ActiveCampaign

Pricing for Sales with ActiveCampaign is by plan level and the number of user seats (that’s the number of people who need to login to use the ActiveCampaign account)

What you get with the Marketing and Sales Bundle for ActiveCampaign

The ActiveCampaign Bundle product gives you access to the Marketing features and the Sales features for the Plus plan, with more features added as you rise to Pro and Enterprise.

How pricing is calculated for the Marketing and Sales Bundle with ActiveCampaign

Pricing for the ActiveCampaign Marketing & Sales Bundle is by plan level and contact limit, with a generous allocation of user seats, and you can add further user seats as required.

Try ActiveCampaign now with a two week free trial

Discover how to quickly choose the best ActiveCampaign plan for you

You will need to consider two major points to help you choose the right ActiveCampaign plan and avoid over-paying

The two things you should know before buying your ActiveCampaign plan

• How many active contacts you will have
• What features you will need access to

How to choose the right contact limit for ActiveCampaign

For ActiveCampaign contact limits, Contacts are counted only if they are active on one or more Lists in your account.

Contacts who are not actively subscribed to any Lists are not counted towards your contact limit.

3 Pro tips to choose the right contact limit for your ActiveCampaign account

• Make sure you’ve got enough room in your limit for new contacts to be added
• Keep your list clean and tidy by fully unsubscribing or removing contacts who are dormant or inactive
• Check lead sources to make sure they are not filling your account up with bot contacts

For expert fast help with keeping your contact limit at the right level, with lean clean profitable contacts, complete our flagship Better Engagement and Deliverability with ActiveCampaign training, available to all members of the ActiveCampaign Academy.

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

How to choose the features you need for ActiveCampaign

ActiveCampaign features are split across products (Marketing and Sales) and plan levels (Lite, Plus, Professional and Enterprise)

• Beginner businesses mostly should start with the Lite plan level of ActiveCampaign
• Established and growing businesses typically need the Plus plan level of ActiveCampaign
• Ambitious and expanding businesses using paid traffic sources usually want the Pro level plan for ActiveCampaign
• Big global businesses with a high number of employees may need the Enterprise plan level of ActiveCampaign

3 Pro tips to choose the right features and plan level for your ActiveCampaign account

• You may not know exactly which features you will need so get help to make an informed choice
• Focus on your must-have features – for example if you run a store you will want the e-commerce features
• During the two week free trial period for ActiveCampaign you will have access to all Pro level Marketing and Sales features

Compare the features of different ActiveCampaign plans to help you choose

Use this chart for a quick easy overview of the main features on different plan levels with ActiveCampaign.

Look for your must-have features first.

This ActiveCampaign features matrix was created by Kay Peaceyin Jan 2023 – please do not reproduce without permission, and please do check latest features in full detail here.

Try ActiveCampaign now with a two week free trial

Find pricing for Lite ActiveCampaign on the pricing page

Recent changes to the ActiveCampaign pricing page have made it hard to find the Lite plan.

To compare pricing including Lite ActiveCampaign, you need to click below the main pricing table, where it says “Only need the basics?”

To be clear, the Lite plan in ActiveCampaign is very brilliant value, rich in features, and much much more than basic in potential to help you grow your business!

If you don’t see Lite available at left of the plan selector, go back to the main pricing page and Click “Only need the basics”

Understand ActiveCampaign pricing so you don’t pay more than you should

Use this chart for a quick easy overview of pricing for ActiveCampaign on different plan levels and contact limits.

You will need to balance features and contact limit with your available budget.

NOTE: the 500 contact limit is no longer available for Lite ActiveCampaign plans, so the lowest cost plan is now Lite Marketing with 1000 contacts at $29 (correct August 2023)

This ActiveCampaign pricing matrix was created by Kay Peacey in Jan 2023 – please do not reproduce without permission, and please do check latest pricing in full detail here.

Try ActiveCampaign now with a two week free trial

Find out how the ActiveCampaign change affects pricing for legacy users

Anyone who started with ActiveCampaign before January 2023 wants to know how the pricing and product model impacts them.

The bad news for legacy accounts is that any change to contact limit or plan level will involve moving to the new product and pricing model.

Edited to add: Separately from this Jan 2023 product and pricing model change, in March 2023 prices have been increased for many legacy ActiveCampaign accounts for their existing plans.

Please see this blog from March 2023 for more information on that pricing increase for legacy ActiveCampaign accounts.

What legacy ActiveCampaign account users need to know from early 2023

If this is you, then you will need to take extra care when changing anything about your ActiveCampaign plan:

• Your ActiveCampaign account was opened before Jan 2023
• Your ActiveCampaign plan is a single product on Lite / Plus / Professional / Enterprise
• You were locked in to legacy single-product pricing and could change contact limit or plan level within that

Legacy ActiveCampaign accounts will move to new product and pricing model if and when they:

• choose to increase or decrease their contact limit
• choose to go up or down in plan level

This mean any change to your existing ActiveCampaign plan will jump you straight into the new pricing from whatever legacy pricing you’re on at the time.

5 Impacts on legacy ActiveCampaign account holders from Jan 2023

1. Changing contact limit will move your account to higher pricing
2. Changing access to features will move your account to split Marketing and Sales
3. Choosing just Marketing only will likely reduce or remove access to features
4. Choosing the Bundle will move your account to higher pricing
5. Access to your legacy pricing track is lost permanently with the move

We can support you to make the best choices for your business, helping you get the optimal combination of features you will use, and a lean clean contact hygeine process, in our ActiveCampaign Academy. Join today for immediate access to expert support and training.

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

Get the best value possible from your ActiveCampaign account

Whatever plan level and contact limit you have with ActiveCampaign, above all else, make sure you so these things

The two things you must do to get great ROI from ActiveCampaign

1. Use as many as possible of the features you have available on your ActiveCampaign plan
2. Fill your contact spaces with valuable contacts who will buy from you

Truth Moment: Trying to figure it out on your own, or trying to get the ActiveCampaign support desk to guide your learning, will get you entry level ROI with ActiveCampaign at best.

ActiveCampaign is a brilliantly capable and effective tool – but you do need to learn how to use it. Walking in and hoping to pick it up as you go along is slow, ineffective, and frustrating.

So get the best help there is, sooner rather than later, to save yourself time and get way better return on your ActiveCampaign investment.

Our ActiveCampaign Academy is here to serve users, and you can join today to rocket-boost what you get done confidently and quickly with ActiveCampaign, and increase your ROI on email marketing forever.

Check out what Janine Coombes had to say just a few days after joining (spoiler: immense and immediate relief is involved)

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

Get more help to pick the right ActiveCampaign plan and level for your business

In the ActiveCampaign Academy we support every business to make smart choices on what plan level and contact limit they need for ActiveCampaign.

Saving money on your email marketing is an easy way to cut costs significantly without reducing revenue. And we’ll teach you how to get way more ROI on that reduced cost too, with lean clean contact lists, and effective email sending to drive sales reliably.

So come on in to the ActiveCampaign Academy, and you’ll have Kay Peacey and the Slick Business team, and all your lovely fellow members, to guide you every step of the way to fabulousness with ActiveCampaign, and you won’t ever pay more than you should for the features you need and use.

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere