If you use ActiveCampaign (or are thinking about getting started with ActiveCampaign) you need to know how pricing and plans work -or you will pay more than you need to.
New ActiveCampaign accounts went into a new plans and pricing model from June 3rd 2024, and all existing accounts will move to the new model, starting from August 2024
If you don’t consider which features you need you risk paying more than you need to, or losing access to features you want to continue to use.
There’s a big range of pricing for ActiveCampaign plans, from under $10 per month for a small Starter account all the way up to big Enterprise plans – it’s the platform that can grow with you all the way to the top so you never have to move platforms again – phew!
Read on to learn how to get the best possible price and features when your ActiveCampaign account is migrated to the new model.
I’m Kay Peacey, and I’ve written this blog to help ActiveCampaign users know which plan is right for their business, so everyone gets the best ROI they can from this brilliant email marketing automation platform.
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Follow these steps to choose the right ActiveCampaign account
Watch Kay’s fast explainer on accounts ALL moving to new pricing
Find out when your ActiveCampaign pricing & plans change in 2024-25
ActiveCampaign accounts created after 3rd June 2024 ActiveCampaign are already on the new model.
ActiveCampaign accounts created before 3rd June 2024 will migrate to the new model on their next billing date* starting from August 5th 2024
Admins of existing direct buy ActiveCampaign accounts (so you pay AC direct, not via a reseller) should get an email from AC at least 14 days before their next billing date after 5th August 2024 outlining the plan ActiveCampaign recommends they move to in the new model, along with a pricing offer – AC are calling this your Migration Offer.
Before your migration date, the account admin can change options from the migration offer and ask for pricing on the combination they prefer to move to. AC are calling this a downgrade and in most cases, you’re going to have to talk to AC via email or a call to get the details sorted – you can’t do it yourself from the billing page.
NOTE: If the account admin doesn’t get in touch with a preferred downgrade, the account will migrate to ActiveCampaign’s migration offer plan & price.
*If you buy your ActiveCampaign account through a reseller this does not apply – contact your reseller for information on your migration timing.
Slick Business Academy members are getting personal guidance and advocacy from Kay Peacey during this migration.
Join now to access our exclusive pricing calculator, decision-making flowchart, negotiation advice, and all the juicy niggly details. Plus fast reliable answers from expert Kay Peacey for any question you have as your account is migrated.
Visit our private member community for latest updates and to ask for advice if you’re a member.
Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey
Learn how ActiveCampaign pricing & plans work with expert Kay Peacey (15 mins)
Try ActiveCampaign now with a two week free trial
Compare features of ActiveCampaign plans to choose the one you need
Use this summary features chart for a quick easy overview of the main features on the four new plan levels available for ActiveCampaign.
Slick Business Academy members have access to a fully detailed features table, decision flowchart, pricing calculator, and personal guidance from Kay Peacey – visit the private member community for latest updates and to ask for advice if you’re a member.
Summary features table for ActiveCampaign plans from June 2024
Try ActiveCampaign now with a two week free trial
Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey
Understand ActiveCampaign pricing so you don’t pay more than you should
Use this summary chart for a quick overview of pricing for ActiveCampaign for different plans, contact limits and user combinations.
You will need to balance features and contact limit with your available budget.
Slick Business Academy members have access to a fully detailed pricing table, our exclusive ActiveCampaign pricing calculator and personal guidance from Kay Peacey to help them as existing accounts migrate – visit the private member community for latest updates and to ask for advice if you’re already a member.
Summary pricing table for ActiveCampaign plans from Nov 2025
Check latest pricing at ActiveCampaign here.
Try ActiveCampaign now with a two week free trial
Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey
Discover how to quickly choose the best ActiveCampaign plan for you
There are three major points to consider so you can choose the right ActiveCampaign plan and avoid over-paying
Three things you need to know before buying ActiveCampaign
- How many Contacts you will have
- Which Features you will need access to
- How many Users need to have a secure login to work in the account
How to choose the right contact limit for ActiveCampaign
Updated November 2025
For ActiveCampaign contact limits there are TWO counting methods depending on when your AC account was opened.
You need to know when your ActiveCampaign account was created to determine how contacts are counted towards your limit.
Contact limit in ActiveCampaign accounts BEFORE 3rd November 2025
For accounts created before 3rd November 2025 contacts are counted towards your limit only if they are actively subscribed to one or more Lists. Contacts who are not actively subscribed to any Lists are not counted towards your contact limit.
Contact limit in ActiveCampaign accounts AFTER 3rd November 2025
For accounts created on or after 3rd November 2025 all contacts are counted towards your limit. Contacts who are bounced, unconfirmed or fully unsubscribed from all Lists are counted towards your contact limit, along with actively subscribed contacts.
3 tips to choose the right contact limit for your ActiveCampaign account
- Make sure you have enough room in your limit for new contacts
- Keep your list clean by fully unsubscribing (accounts created before Nov 3rd 2025) or deleting (accounts created after Nov 3rd 2025) dormant or inactive contacts
- Check lead sources to make sure they are not filling your account up with bot contacts
For expert fast help with keeping your contact limit at the right level, with lean clean profitable contacts, complete our flagship Better Engagement and Deliverability with ActiveCampaign training, available to all members of the Academy.
Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey
How to choose the plan you need for ActiveCampaign Features
ActiveCampaign features are split across plan levels (Starter, Plus, Professional and Enterprise)
- Beginner businesses mostly need Starter
- Established & growing businesses typically need Plus
- Ambitious & expanding businesses usually want Pro with Pipeline Addon
- Big global businesses typically need Enterprise with Sales Engagement Addon
3 tips to choose the right features and plan level for your ActiveCampaign account
- You may not know exactly which features you will need so get help to make an informed choice
- Focus on must-have features – eg if you run a store you will want strong e-commerce features
- During a two week free trial period for ActiveCampaign you have access to Pro features
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Learn how to get more value from your ActiveCampaign account
Whatever plan level and contact limit you have with ActiveCampaign make sure you do these things…
Two things you must do to get great ROI from ActiveCampaign
- Use as many as possible of the features you have available on your ActiveCampaign plan
- Fill your contact spaces with valuable contacts who will buy from you
Trying to figure it out on your own, or to get the ActiveCampaign support desk to guide your learning, will get you entry level ROI with ActiveCampaign at best.
ActiveCampaign is a brilliantly capable and effective tool – but you do need to learn how to use it.
Hoping to pick it up as you go along is slow, ineffective, and frustrating.
To go faster, get the best help there is to save time and get way better return on your ActiveCampaign investment.
Our Academy is here to serve users, and you can join today to rocket-boost what you get done confidently and quickly with ActiveCampaign, and increase your ROI on email marketing forever.
Check out what Janine Coombes had to say just a few days after joining (spoiler: immense and immediate relief is involved)
Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey
Get more help to pick the right ActiveCampaign plan and level for your business
In the Academy we support every business to make smart choices on what plan level and contact limit they need for ActiveCampaign.
Saving money on your email marketing is an easy way to cut costs significantly without reducing revenue. And we’ll teach you how to get way more ROI on that reduced cost too, with lean clean contact lists, and effective email sending to drive sales reliably.
So come on in to the Academy, and you’ll have Kay Peacey and the Slick Business team, and all your lovely fellow members, to guide you every step of the way to fabulousness with ActiveCampaign, and you won’t ever pay more than you should for the features you need and use.
Learn more about our Slick Business Academy
Fast effective Email & Automation training & support from Kay Peacey