ActiveCampaign Segments – the Big Update in 2024

by | Oct 3, 2024 | ActiveCampaign Basics

New segments in ActiveCampaign are here and they are absolute game-changers!

This blog is for you if you’re an ActiveCampaign user (whether you’re a seasoned pro or a total newbie). It will help you get the benefit from the powerful new ActiveCampaign Segment features so you can get your job done faster, easier and better.

Before we dig in – if you have no idea what ActiveCampaign Segments are for (or you could use a recap) go to this ActiveCampaign Segments Explainer blog & video first

We’ll cover moving over your old segments, using the new Segment Manager, sending emails faster, and (love this one!) reusing segment conditions across ActiveCampaign. These ActiveCampaign Segment updates will save you time, reduce stress, and boost your email marketing efficiency.

I’m Kay Peacey, your trusted guide through the world of email marketing automation with ActiveCampaign, and I couldn’t be more thrilled to walk you through these properly awesome Segment updates.

Follow these steps to start using new ActiveCampaign Segments updates

Take a tour of Segments updates for ActiveCampaign with Kay Peacey (11 mins)

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Edit Sort Search & Count with the New ActiveCampaign Segments Manager

Say goodbye to the chaos of messy Segments no one can find, and hello to the incredibly user-firendly Segment Manager!

This library of Segments brings all your new segments together in one sensible place you can find and use easily.

And – BIGGEST WIN EVER! – you can quickly see how many contacts are in your Segments!!

<resounding cheers from all ActiveCampaign users!!>

Six ways the ActiveCampaign Segment Manager will save you time and trouble

  • View all your new segments in one easy to find place
  • Edit new segment conditions with a few clicks
  • Add segment description notes for your internal team
  • Find segments with the search function and sort them the way you want
  • See how many contacts meet the segment’s conditions
  • Delete new segments easily when they’re no longer needed

This is nothing short of a revolution for ActiveCampaign users, and seriously elevates the utility of Segments for ActiveCampaign.

Screengrab of the new ActiveCampaign Segments Manager

In the ActiveCampaign Academy you can get support and fast expert help form Kay Peacey to make the most of the new Segment Manager, so you and your team can work more efficiently and get more ROI from ActiveCampaign.

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Learn How to Convert Old ActiveCampaign Segments to New Segments

The transition to new ActiveCampaign segments might seem daunting, but it’s really straightforward and definitely worth it.

But I know you are wondering… what happens to all my old Segments?

They’re not showing up in the new Segment Manager – but the good news is, they’re all still there…

Six tips to help you move from old ActiveCampaign Segments to new Segments

  • Legacy List Segments are not going away, so there’s no panic or rush to convert to new
  • Your old segments are all still there – they’re now called Legacy List Segments
  • You can still use old Segments to send Campaign emails – hooray!
  • Type the name of your old Segment in the search bar to use it for a Campaign
  • You can convert each old Segment in just a few clicks, and it’s really fast to do
  • Rename old segments with an “old” prefix after converting them to new segments
Screengrab of a Legacy List Segment in ActiveCampaign showing the Convert to Segment button

This is very good for users – no faff, no fuss, no fear of losing your carefully crafted Segments and Condition sets.

If you need help to untangle and convert a mountain of old messy Segments, we can help in the ActiveCampaign Academy, with shortcuts, systems and time-savers as well as strategic advice.

Learn more about our ActiveCampaign Academy membership
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Discover how to Re-use Segment Conditions Across ActiveCampaign

One of the most exciting features of the new ActiveCampaign Segments update is the ability to copy and reuse conditions.

This massively cuts down the time you spend on setting up conditions in searches, new Segments, or in automation triggers and actions.

Four ways new Segments updates in ActiveCampaign will save you time

  • Copy the conditions from a Segment you already made
  • Easily apply them across Campaign sending, automations, and more
  • Reuse condition sets very quickly in wait steps, goals, and if-else actions
  • Easier consistency by using the same conditions instead of starting from scratch
Screengrab of the button to resuse conditions in new ActiveCampaign Segments

Reusing segment conditions gives you more time to focus on strategy rather than technical details – hooray for that!

There are some subtle things to watch out for, especially with Segments that use Grouped Conditions (Plus Pro and Enterprise plans). So keep your wits about you, and always sense-check your condition sets as well as running tests.

Join the ActiveCampaign Academy for immediate expert support and training with Kay Peacey to make the most of new Segments and Conditions for better ROI from ActiveCampaign

Learn more about our ActiveCampaign Academy membership
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Speed Up Campaign Sending with Quick Tag Selection & Custom Conditions

Sending Campaign emails in ActiveCampaign got a lot more faster and easier with this Segments update!

The new features give users quick Tag selection for Campaign sending, and the ability to create custom conditions on the fly for one-time use without saving.

Three ways new ActiveCampaign Segment updates will save you time sending emails

  • Send a Campaign to contacts with a specific Tag without needing a Segment
  • Create ad-hoc Custom Conditions for one-time sends without needing a Segment
  • Tweak Segment conditions for a send without permanently editing your Segment
Screengrab of Tag selection and Custom Conditions when sending a Campaign email in ActiveCampaign

These updates for in campaign sending dramatically reduces prep time for emails, and for getting ad hoc emails out quickly, stress-free. This is perfect for those spontaneous, one-off campaigns.

The feature to select a Tag for a campaign send expands how useful Tags are dramatically – and Tags were already very useful!

Join the ActiveCampaign Academy with Kay Peacey to explore how these ActiveCampaign updates will impact Tag strategy, Tag taxonomy and Campaign Sending.

FAQ for ActiveCampaign Segments updates in October 2024

Q: What happened to my old ActiveCampaign segments?

A: Don’t panic! Your old segments are now called legacy list segments and are still there in your account. They can still be used to send campaigns.

Q: Why can’t I see my old segments in the new segment manager for ActiveCampaign?

A: You won’t see them until you’ve converted them. But don’t worry, conversion is straightforward and the segments remain usable until then.

Q: How do I send campaigns using tags without creating a segment?

A: In the campaign sender, select “Tag” and choose the tag you want. No need to create a segment for this anymore!

Q: Can I use ActiveCampaign’s AI-generated segments?

A: Kay found bugs in the AI-generated segments in early days testing, so it’s best to wait until they are more reliable before using them, and check them thoroughly when you do.

Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere

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