Better Engagement & Deliverability with ActiveCampaign

Learn how to land in subscribers’ inboxes and improve engagement in this essential ActiveCampaign training.

Worried about your email open rates?

Subscribers reporting missing or junked emails?

ActiveCampaign has an excellent record on email deliverability. They were in the top 3 in 2020, and are the industry leader over a 3 year average.

So if you’re having deliverability problems, they’re YOUR deliverability problems.
This is excellent news, because it means you can do many things to fix it.

And you do need to fix it.

You’re probably paying to acquire at least some of your subscribers (through money spent on advertising, and time spent creating content).

You’re definitely paying to have those subscribers as contacts on your list in Active Campaign.

But when they don’t see or open your emails, those subscribers have no chance to pay you for the goods or services you want to offer them.


Improve your Profitability with Better Engagement And Deliverability with ActiveCampaign

I’m Kay.

A Certified ActiveCampaign Consultant, the official ActiveCampaign UK user advocate, and a moderator in the global ActiveCampaign Official community group.

More importantly, I’m an expert in integrating ActiveCampaign with your business’ digital marketing strategy, and using its many tools and features to drive profitability.

I’ve helped 1000s of business owners use ActiveCampaign more effectively, and I’ve taken that knowledge and expertise and combined it into the most important course you could take right now.

Better Engagement and Deliverability with ActiveCampaign has been designed to be completed in just one day (although you can pace it over time if you prefer), and is suitable for any level of plan, from Lite upwards. Drawing on my experience as a qualified teacher and experienced adult educator, I have designed this course to be easy to understand, easy to recall or refer back to, and easy to implement – because it needs to do all three to be truly effective.

These ActiveCampaign tutorials include:

  • NThe warm-up approach that’s vital to getting your new ActiveCampaign account off to the best possible start.
  • NThe 4 key ways engagement monitoring will make your email marketing more profitable.
  • NEssential automations you need to set up now to support your engagement monitoring.
  • NIdentifying Disengaged and Inactive contacts and what to do with them (hint - you don’t just keep on sending them emails and hope eventually they will open one) - some of them are just asleep and need a wake-up call.
  • NHow to safely delete inactive users and make sure you're not paying for subscribers who are never going to buy from you.
  • N12 things to avoid in your email content, and what you should do instead.
  • NUnderstanding deliverability and the influence you have over it - 80% of email traffic is sent by #SkankySpammers. Understand how Mailbox providers and ActiveCampaign work around this to give their users a good experience, so you can stay in their good books and get the best out of their services.
  • NStep-by-step tutorial to set up the technical email authentication that prevents #SkankySpammers from pretending to be you.
  • NHow to use and interpret reports from a free email health-check tool.
  • NThe contact email domains that are notoriously hard to deliver to, and what you can do about that.
  • NThe instructions you can give your contacts so they help you to improve your deliverability, and where to put those instructions.

Plus a searchable course FAQ bank with detailed answers from me, that’s always up-to-date – and you can ask me more too.

ActiveCampaign AirTable Roadmap

My first step when I work with any client is to lay out their entire ActiveCampaign system as a roadmap in AirTable (a marvellous free, collaborative tool), tracking Lists, Fields, Tags, Forms, Automations, Emails, Segments, Links and all the relationships between them.

It makes it much easier for me to understand what’s going on in their account, and makes it possible for me to hand back control when my work is done.

Whether you’ve already got a large and complex tapestry of names, or you’re just starting your ActiveCampaign account, this custom-made record system template will save you time and confusion every time you (or someone you’ve hired) work on your ActiveCampaign account email marketing.

The ActiveCampaign AirTable Roadmap includes
  • NA template that’s quick and easy to import into your own free AirTable account
  • NEasy-to-follow video showing you how to do that
  • NStep-by-step video guides walking you through how to set up and populate the roadmap

PLUS 14 days refund no quibble guarantee

I guarantee you will see an improvement in your ActiveCampaign deliverability over time, which in turn improves your email marketing return on investment.

And, if you implement all the recommendations inside this course and you don’t see an increase in your open rates and deliverability health-check score within 120 days, let me know and I will investigate what is going on with your account in a 15-minute, one-to-one call. And if I still can’t help you improve your open rates, I’ll give you your money back.

They’re lovin’ it.

Adam Weisbart

🙏 BUY THIS COURSE NOW. Seriously… If you’re on the fence, jump down and join us. It’s absolutely worth it. I have no doubt I’ll make back what I spent (and more). 🔥🔥


🙌 Kay’s AirTable Roadmap is worth the ticket price alone! Whether it’s to organise your ActiveCampaign or your clients’ ones, the organisational benefit will pay for itself in no time!

Somehow she’s wrapped up her fantastic experience and put it into this one document that keeps track of all AC elements – both in a planning sense as well as reference for existing instances.




I just completed the Deliverability course. Wow! I love the way you break things down. You see the big picture and know how to break that big picture down in a way that is meaningful and easy to understand. I learned a ton. Thank you for having this resource. Any other courses you put out I will gobble up!!!
“For anyone on the fence thinking about it; please think no more! Kay over-delivers and there’s way more content than can be written about on the tin! She delivers experience-driven insights that absolutely will improve your deliverability and develop more meaningful and focused engagements.”


💪 And I’ll also say what Kay won’t say, save your money – get yourself on Kay’s engagement course! Massive value and useful tools and techniques that you will use every day – you will learn way more on Kay’s course than you will at Study Hall.

Kay’s Better Engagement & Deliverability course is an absolute must for anyone that uses ActiveCampaign; her considerable experience is bundled with her passion for clarity and this is a course that will have an immediate effect on your deliverability numbers – and in the future too, because it’s one of the few courses I have taken that also has value as reference.

I know I will definitely be popping back to the course; it’s the course that’s keeps on giving! (Where’s the delighted emoji?!)

This course is for you if…

  • NYou have something to sell your subscribers. If your profitability depends on email marketing then this course can repay your time and money commitment within days.
  • NYou can commit someone in the team with one working day to spare, plus a half day per month to review, and enough techy ActiveCampaign inclination to implement.
  • NYou’re willing to adapt your email building and sending strategy and routines to the guidance in this course, to raise, and then maintain, your open rates.
  • !You’re on any ActiveCampaign plan from Lite upwards.

Improve your Profitability with Better Engagement And Deliverability with ActiveCampaign

Enrol for $270

and gain instant access to:
  • NLibrary of captioned video tutorials
  • NDownloadable checklists to help you take action reliably
  • NAirTable Roadmap to understand and record your ActiveCampaign account - worth $407

Your FAQ



Remember when you bought your first car and the seller gave you a quick tour of the features and sent you off with a handbook that tells you what all the buttons do and what all the lights mean? They didn’t teach you how to drive did they?

ActiveCampaign will show you what the buttons do. How to complete specific tasks within the platform. But they don’t show you how to use the features within your specific digital marketing needs and strategy so you can make more money in your business. I will.



No. There is a huge skills shortage in this area. So it’s difficult to find any ActiveCampaign consultants with the capacity to take on new clients. And if you do outsource this, you will either remain dependent on that person indefinitely, or at some point you (or someone in your team) will have to learn how to do this work, and take it over.

The techniques I teach in this course can have a massive impact on your deliverability, and therefore the profitability of your email marketing. Why would you not want to have this knowledge within your own team?


Will I need to upgrade my account plan?

No. Everything within the course assumes you are on the Lite plan, so this course is suitable for you if you’re on Lite, Plus, Pro or Enterprise. You might even find you’re able to downgrade your contact limit after implementing what you learn to keep your list clean and lean.


I can’t forecast the future, but I can help you make an educated guess. There are three ways this course can improve your profitability:

1 – Sell more
How much do you sell your products/services for? How many extra could you sell if more of your contacts received, opened, read (and clicked!) your emails? How quickly do you anticipate making £197 in extra sales?

2 – Pay less for your ActiveCampaign account
If you’re carrying a lot of Inactive contacts in your lists, then you can save money by removing them. And what you learn in this course will show you how to keep identifying and either re-engaging or removing these long-term-gone contacts so you never unknowingly pay for Inactive subscribers again.

3 – Pay less to acquire new subscribers
By making the most of the ones you already have. Seems a bit crazy to spend time and money building an email list when you aren’t maximising the engagement and value of the subscribers you already have.

I’m here to take your ActiveCampaign to the next level..

“For anyone on the fence thinking about it; please think no more! Kay over-delivers and there’s way more content than can be written about on the tin! She delivers experience-driven insights that absolutely will improve your deliverability and develop more meaningful and focused engagements.”

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