As Black Friday and Cyber Monday loom on the horizon, the pressure to grab a piece of the biggest spending period of the digital year hots up. But instead of the usual scramble, chaos and panic, you can get strategic with your email marketing to make more money with less stress.
Kay Peacey, leading expert in email marketing and founder of Slick Business, is here to guide you through five essential steps to make sure your email campaigns are ready to make money for you over the Black Friday Cyber Monday holiday period.
Bye bye #BFCM dread and cold sweats – hello profitable planned Black Friday email campaigns.
Get Ready to Rock Your Stretegic Black Friday Email Marketing
Heading into #BFCM can be overwhelming, but Kay Peacey breaks it down into manageable, strategic steps to help you generate revenue during this big-spend period.
Dive in to learn her expert approach, and avoid the three biggest mistakes.
Follow these steps to make more money from Black Friday Email Marketing
Watch Kay Peacey on Strategic Email Marketing for #BFCM – 15 mins
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Get Inspired to Craft a Creative Offer for Black Friday
Standing out in the avalanche of Black Friday Cyber Monday emails means getting creative! Discounts are the go-to strategy, but they get predictable and, frankly, a bit boring.
Instead, go for one of these playful alternatives for your Black Friday email campaigns:
- Bundles
Offer unique combinations of your products or services, that aren’t normally sold together. - Limited Editions
Create exclusive products or versions just for Black Friday. - Bonuses
Add a tasty tempting bonus for purchases during the holiday period. - Gamification
Excite your audience with a random bonus, or a big prize draw
Our favourite is a “spin the wheel” prize draw for the ActiveCampaign Academy – every member on a specified date gets an entry to win an exclusive money-can’t-buy 1:1 consult session with Kay Peacey.
Whatever you choose, make sure it’s simple to implement, and desirable for your audience.
Complexity kills special-offer campaigns before they even get going.
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Learn to be Decisive About the Details of your #BFCM offer
Being clear and simple with your offer can make or break your email campaign for #BFCM.
During Black Friday, inboxes are overflowing (massive understatement!) with offer emails, and we are ALL short on time.
Make your details clear and concise:
- What the offer is
- Start and end dates
- Why they want it
- How to buy it
Use a memorable, short URL for easy access and make sure your emails are clear and direct.
A well-designed image summarizing this information will also help.
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Make a Black Friday Email Campaign Plan with Precision
Kay recommends mapping out your email campaigns on a calendar (including weekends!) as email traffic is very heavy through Black Friday week.
Make sure you:
- Tease the offer
Build excitement before the launch. - Announce officially
Clearly state when the offer begins and ends. - Increase frequency
Especially as the end of the offer approaches, send more emails to remind and tempt your audience.
A paper calendar or basic digital tool is enough to track these email-send dates, so that everything runs smoothly.
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Build and Schedule Your Black Friday Email Campaigns with Zero Stress
Preparation is key to managing a high volume of emails without losing your mind or making mistakes.
Kay’s golden rule: “Dupe and tweak.”
- Create one excellent email template:This should have all the essential elements, such as images, links, clear messaging, and countdown timers.
- Duplicate and tweak:Customize for each email you plan to send, without starting from scratch every time.
ActiveCampaign has awesome Email Designer tools like Countdown Timer block and Conditional Content blocks to personalize email content for different segments of your audience.
If you want to get a LOT more juice out of the ActiveCampaign email designer, come do our training in the ActiveCampaign Academy – it unlocks a world of email fun you didn’t know was there, so your contacts are wowed and will hit the Buy Now button.
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Avoid the Three Big Mistakes Email Marketers Keep Making on Black Friday
Kay Peacey sees these big three Black Friday email marketing mistakes every single year. Read them, and dodge them:
- Don’t turn up as a stranger
Regularly engage your audience before Black Friday to build familiarity and trust. - Don’t be unclear or give broken links
Ensure all links and details are working and crystal clear. - Don’t send too few emails
It’s more than OK to be frequent during this period. More frequent emails, especially as time is running out, will really boost buyers.
Strategic email marketing planning will set you apart in the super-crowded Black Friday emial inbox.
TL:DR – how to make more money in the Black Friday Holiday
Kay Peacey’s five-step approach will make sure your email campaigns are effective, profitable, and stress-free. Win Win!
5 steps to make more money with strategic email marketing for #BFCM
Craft a Creative Offer
Be Decisive with the Details
Make a Campaign Calendar Plan
Build & Schedule your Emails
Avoid the 3 Big Mistakes
Ready to dive deeper?
Join the ActiveCampaign Academy for ActiveCampaign-specific tutorials, walkthroughs and step by step guidance from Kay Peacey.
Happy emailing, and may your Black Friday campaigns be fruitful!
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How to be ready for Black Friday Email Marketing – FAQ
How do I keep my Black Friday emails from getting lost in the mix?
- Start early
Build up their interest ahead of time - Be clear and concise
Nobody has time for walls of text
Use pretty links
Make the purchasing process as simple as possible
What if I’m worried about overwhelming my audience?
- Segment your list
Send more emails to those showing interest and fewer to the less engaged - Be creative
Make your emails fun and engaging
How do I ensure my cart buttons and links work?
Test everything
Don’t assume people will give you a heads-up if something’s broken; they’ll just move on to the next email
Does it really matter if I’m not active in people’s inboxes year-round?
Absolutely
Build a relationship with your audience throughout the year, so you’re a trusted presence come Black Friday
You’ve got this!
Ready to learn more about email marketing tactics? Stay tuned for more tips from Kay Peacey and get started with ActiveCampaign to really supercharge your email game!
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Get More Help with Strategic Email Marketing using ActiveCampaign
In the ActiveCampaign Academy you get full access to Kay Peacey – literally the world’s leading ActiveCampaign trainer and consultant.
We have courses, resources, tutorials and walkthroughs to help you get the tech doing exactly what you want, fast and easy.
So come on in to the ActiveCampaign Academy, and you’ll have Kay Peacey and the Slick Business team, and all your lovely fellow members, to guide you every step of the way to sending profitable Black Friday Cyber Monday email campaigns with ActiveCampaign.
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