Canva is the design tool that non-designers can use confidently to create the images they need for their small business.
I use it for all my own website and social images, and so do my clients who don’t have an in-house designer.
It’s a beautifully intuitive design tool that even total design dummies can work with.
What does Canva do?
It’s a design tool, where you take component parts of images, like photos, text, colour and shape, and use them to make other images.
Why do small businesses use Canva?
Every small business needs compelling images for websites and social media, and they need them fast, and they need to make them quickly.
Canva enables you to create the images you need every day quickly and without needing to hire a designer.
This means they get their work done faster, at less cost.
Plus they get more impact and return from their social media output because they post more frequently and with much better visuals.
What does Canva Pro level have that the free level doesn’t?
With the pro level, you get these killer benefits on top of all the free stuff:
- re-sizing of designs – essential for content re-purposing
- brand kit – save your fonts, colours and preferences
- folders – organise all your images and designs
- premium design elements – like photos, frames, textures, videos
For context, I got along just fine with free for a year, then upgraded to Pro and suddenly got all my Canva work done in half the time, and no longer broke into a cold sweat at the thought of having to post some new content on Facebook, Instagram, Pinterest, and Twitter, and my website.
For me. this is easily worth the annual fee. I encourage my clients to use the Pro level – it’s seriously liberating!
My favourite thing right now is the background remover, which can do this:
There’s tons of free content out there on how to use Canva, but honestly, it’s pretty intuitive and if I can do it, you can too.
Trust me when I say I am a total design dummy, and Canva is the first time I have ever been able to produce good enough stuff on the design front.