Topics covered in Essential ActiveCampaign

Core ActiveCampaign features included with all plans from Lite upwards, and the strategies, skills and workflows to get the best out of those features.

  • working with automations, triggers and action steps
  • segments, custom contact fields, tags, forms
  • working with dates
  • email building, sending and deliverability
  • setting up basic integrations - eg Calendly, Bonjoro, Gravity Forms, Zapier
  • contact management and list hygeine
  • handling unsubscribes and preferences
  • naming conventions
  • documentation
  • untangling messy accounts
  • troubleshooting automations and integrations

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