Topics covered in Essential ActiveCampaign
Core ActiveCampaign features included with all plans from Lite upwards, and the strategies, skills and workflows to get the best out of those features.
- working with automations, triggers and action steps
- segments, custom contact fields, tags, forms
- working with dates
- email building, sending and deliverability
- setting up basic integrations - eg Calendly, Bonjoro, Gravity Forms, Zapier
- contact management and list hygeine
- handling unsubscribes and preferences
- naming conventions
- documentation
- untangling messy accounts
- troubleshooting automations and integrations