This Email Deliverability explainer blog is for you if you’re a Yes to any of these (or all of them!)
- You want your emails to get seen
- You worry about email open & click rates
- Your emails get put in promotions or spam – or don’t arrive at all
- You worry about deliverability issues with your email marketing platform
- You’re not sure what Email Deliverability is, why it matters, or what to do about it
You’re in the right place to demystify Email Deliverability with email stategist Kay Peacey, based on her years of experience helping normal humans understand it and make it better.
Get ready to bump up open rates, stay out of spam, and get better engagement with your Emails.
And it’s not even boring – this is Email Deliverability for real humans – not deep geek!
You’ll see Kay refer to ActiveCampaign as an example of an email marketing platform used to send emails – but be assured, all the guidance here applies to whatever tech you’re using.
This blog is for you if you’re a MailChimp, Kit, MailerLite, Aweber, Keap, ActiveCampaign (or anything else) user who wants to get a grip on Email Deliverability, fast.
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Watch Kay Peacey explain Email Deliverability the simple way – 8 mins
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Learn what Email Deliverability actually means for email senders like you
You want your Emails to get seen, right?
Well duh! Of course you do.
We use (and pay for!) Email Marketing tech so that we can send emails to make sales and grow our business.
But… an email that doesn’t get in front of someone’s eyeballs can’t do anything to build relationships or sell stuff.
So job number one is to get your Marketing Emails delivered to the inbox.
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The 7 steps every email needs to get through to make a sale
Write > Send > Deliver > See > Open > Read > Click
Send > Deliver – those two steps are critically important, but really easy to overlook in favour of making a pretty new layout, or getting the copy exactly right.
Send and Deliver matters, a lot. It’s how your emails get to the inbox.
What is Email Deliverability?
Email Deliverability.
A measure of how well your Emails do at getting delivered to inboxes
Why should you care about your Email Deliverability?
An email that never gets delivered to the inbox has exactly zero chance of growing your business.
Full stop. End of. No debate.
If your Email Deliverability sucks, your Email Marketing will fail.
Ouch. But better you know than not!
So now you know what Email Deliverability means, and why it matters for every single Email Sender whatever platform they use to send emails, and whether they’re brand new to email marketing or a hardend geek.
If you’re an ActiveCampaign user, head straight to our free Accelerated ActiveCampaign training for a massive head-start on how to send emails with that platform.
Get our FREE Accelerated ActiveCampaign training now
Get our FREE Accelerated ActiveCampaign training now
How to know if you have an Email Deliverability problem
As an expert email strategist and ActiveCampaign consultant, I’ve seen more questions, confusion and misinformation on Email Deliverability than all the other email marketing topics put together.
Email Deliverability is often only noticed and talked about once you realise you have a problem because worrying signs hit the surface, where you can see them…
Five signs you have a problem with Email deliverability
- Falling open rates
- Complaints about expected emails not showing up
- Emails getting spam-warnings or put in the Spam Folder
- Rising Spam complaints & reports of abuse
- Lost leads and missed sales
- More unprofitable contacts who take up space but never buy
(sadface) (rising panic)
But here’s the good part:
Email Deliverability problems are all totally avoidable (or fixable if you already have them) – Hooray!
And you’re in the right place to learn where to look and what to fix to keep your emails out of the spam folder and get them to the inbox more reliably.
For bang up to date discussion on deliverability ratings, or anything else to do with ActiveCampaign, come join our free Facebook group for Email & Automation + ActiveCampaign. It’s ace!
Grab your FREE Email Deliverability Action Plan
with Email Strategy expert Kay Peacey
Does your Email Marketing Platform have Email Deliverability issues?
I see this question all the time…
Does ActiveCampaign have bad Email Deliverablity? (Insert the Email Marketing Platform off choice!)
It’s a fair question to ask.
I know what you’re thinking…
My open rates don’t look great… and I heard someone say ActiveCampaign (or whatever) has deliverability issues… so if I just move to a new platform all of this will go away.
And my friend’s buddy’s aunty moved, and their open rates went to 80% in a week!
You’re not the first to think this, and you won’t be the last.
But in fact, ActiveCampaign does not have deliverability issues. And nor do most of the big reputable Email Marketing Platforms you might be using right now – MailChimp, MailerLite, Keap, Kit etc all have very good deliverability from the servers they use to send your emails.
ActiveCampaign does consistently out-perform other Email marketing Platforms, year on year, in independent deliverability testing, in case you’re wondering…
To see your current Email Marketing Platform’s performance on deliverability, search for “independent email deliverability test” and look at the results. Email Tool Tester is well respected in the industry for honest and impartial rankings.
So anway…. the answer to your open rate worries is NOT to move to a new Email Marketing Platform.
I know you’d love an easy quick solution but moving away from your current sending tech is not it. Moving (aka migration) just takes your Email Deliverability troubles with you to a new home.
And worse, it also feeds them a bit more, so the email-gobbling bad-deliverability spam-flagging monster grows even bigger – yikes!!
The best thing about Email Deliverability is that you are in the driving seat
This is excellent news, because it means there are lots of things you can do to improve your Email Deliverability.
So now that escape-route is sealed off, it’s time to blow the lid off your role and responsibilities, and get your agency and power revved up so that your valuable emails get seen.
Grab your FREE Email Deliverability Action Plan
with Email Strategy expert Kay Peacey
Learn how Email Engagement & Email Deliverability work together
Email Engagement – you’ve probably been told that email engagement is important.
You’ve heard Engagement Tagging or Engagement Monitoring mentioned.
For ActiveCampaign users, maybe you already set up the (very) basic engagement tagging automations ActiveCampaign recommend.
But in truth – you’re not totally sure why email engagement matters so much, or what you’re supposed to do with it.
What is Email Engagement activity?
Email Engagement
A measure of how well your Emails do after they get delivered to the inbox
Three actions recipients can take that count as Email Engagement
- opens
- clicks
- replies
Why you should care about your Email Engagement
Email engagement is a twin star with Email Deliverability.
- Email Deliverability can’t be strong without good email engagement.
- Email Engagement can’t be strong without good email deliverability.
And if one goes down, the other is going down right alongside.
Email Deliverability and Email Engagement feed each other. Damage one, and you’ll damage the other.
Together, ActiveCampaign deliverability and engagement make either a vicious cycle, ora virtuous cycle.
You’d rather have the virtuous cycle – because that’s how your Email Marketing will help you make sales, generate revenue, and drive profits up. so you make more money.
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Your next step towards better Email Deliverability
Let’s face it, you spend a lot of time writing emails – and nobody wants their emails to not even make it to the inbox at all.
It’s time for you to pay attention to make sure your emails get delivered to the inbox.
The longer you ignore it, pretend it’s not on you, or just hope it will all work out, the longer your emails will be at risk from poor (and falling) Email Deliverability.
Go straight on now to our next blog in the Email Deliverability series – who’s who, what they each do, and why they’re important for deliverability,.
I’m right here with you, so that you can win the Get to the Inbox game with great Email Deliverability, always, no matter what platform you’re sending from.
Sign up for Email Marketing Strategy tips from Slick Business
Sign up for Email Marketing Strategy tips from Slick Business
Email Deliverability for Beginners – FAQs
Q: How do I know if I have a deliverability problem?
A: Look for signs like falling open rates, emails landing in spam, decreasing click rates, complaints about missing emails, falling sales, or complete silence in response to your emails.
Q: Does ActiveCampaign struggle with deliverability?
A: No, ActiveCampaign does not have a deliverability problem. It consistently performs well in independent tests.
Q: What is the connection between email engagement and email deliverability?
A: They are deeply intertwined. High email engagement (lots of opens & clicks) boosts deliverability, and good deliverability encourages higher engagement. They support each other in a virtuous cycle.
Q: What should I do if I have a deliverability issue?
A: First, don’t switch platforms—that won’t solve the problem. Focus on boosting engagement, monitor key metrics, and consider getting specialized training from resources like the ActiveCampaign Academy.
Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere
Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere
Get more help with Email Deliverability and Engagement for ActiveCampaign
We have a stonkingly good course inside our ActiveCampaign Academy that will take you step by step through everything you need to know, and exactly what you need to do, to get better engagement and deliverability with ActiveCampaign.
Here’s where to find out more about our deliverability training course – you can get it done in just one day if you get your head down. Your emails will thank you for it as they wing their way safely to the inbox to meet their destiny.
Academy membership comes with access to more courses to do ActiveCampaign the easy way, plus a lovely member community to walk alongside, and direct, regular access to Kay Peacey for live and real time with your resident ActiveCampaign expert.
Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere
Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere
