Get ready to supercharge your emails with fast, actionable tips that will get your more opens and more clicks, so you make more sales from email marketing – and get a lovely boost for email engagement and email deliverability too – bonus!
This blog is for you if:
- You want more email opens
- Your click rates feel like they could be better
- You’re ready to make more sales through email
- You want quick, easy tips to get results fast
I’m so glad you’re here – because with over 7 years of experience in email marketing and consulting, Kay Peacey is exactly the right person to demystify getting more opens and clicks for you, right here, right now.
Let’s dive right in!
Follow these steps to get more opens and clicks in your emails, fast
Watch Kay Peacey’s 10 Small Changes to boost email opens & clicks (11 mins)
Try ActiveCampaign now with a two week free trial
Three small changes so more people will OPEN your emails
1 – Use a clear Sender name
The sender name plays a crucial role in whether your emails get opened.
When your inbox is filled with emails from first-names only – Alex, Joan, or Maya – you have no idea who they are… Would you trust them enough to open the email?
With spam email increasing in volume dramatically, it’s SO important to be recognised and trusted, so you get the email open.
Use a full human name and the business name
For example, we use “Kay Peacey – Slick business” as the From Name for all our Slick Business emails
Consistent sender names build trust over time.
Sign up for Email Marketing Strategy tips from Slick Business
2 – Provoke Curiosity with the Subject line
Grab attention with your subject lines. They should either make your readers curious or offer a clear benefit or both!
Be as inviting as you can with the Subject Line
Hint at the email content or use curiosity-driven phrases – for example “This is embarrassing but important”
Humans are suckers for a bit of curiosity – you know it!
3 – Be more Visible in the crowded inbox with a witty Pre-Header
That small line of text following the subject line is called a pre-header.
Use a Pre-Header with emojis – and have fun with it!
Add an emoji at the start and end to help your email stand out from the crowd, and to avoid default lines like “View this in browser” being the first thing they see!
FREE Checklist to get more Opens & Clicks in your Emails
with Email Strategy expert Kay Peacey
Small changes you can make so more people READ your emails
1 – Format for skim reading on mobile
Your email content needs to be mobile-friendly. Most people check emails on their phones while multitasking.
If your email is not easy to read, it’s likely to be ignored.
2 – Use short clear words and sentences that get to the point
Avoid big banners or images that take up the whole screen – these can mean a lot of scrolling on mobile, and many people won’t bother.
Pro tip: always check how your email will look on a mobile device before sending
You can Preview for Mobile very easily in the ActiveCampaign email designer.
3 – Include plenty of white space for readability
White space is your friend. It makes your emails look clean and easy to read.
Break up text into smaller paragraphs with good line spacing.
Don’t forget to add white space margins around the sides – especially for mobile view.
Sign up for Email Marketing Strategy tips from Slick Business
Changes these small things so more people CLICK in your emails
Tactics to get more clicks totally depend on what type of click you’re looking for.
Let’s break it down into the main three types of link clicks we can get in email marketing:
1 – Low Stakes Quick Clicks
The first step to getting more clicks is training your contacts to click on your emails.
Add quick clicks that are low on jeopardy and high on dopamine reward to make them used to clicking in your emails.
Here are a couple of quick click link types we’ve seen really great results with:
Content quick clicks
List new (or hot) content at the top of your email – blogs, YouTube videos, new content, offers, products or services
FREE Checklist to get more Opens & Clicks in your Emails
with Email Strategy expert Kay Peacey
Curiosity quick clicks
Place these in a PS section at the end of the email – like a nice Easter Egg – with something funny, unrelated, quirky or interesting.
2 – Self Service Quick Links
Offer your readers easy access to the valuable resources you have and that they might want right when they’re reading that email.
This increases click-through rates – yay! – but it also bring in sales, YouTube subscribers, community joiners etc.
Include self-service options at the bottom of your email – sometimes called a Super Signature
Sign up for Email Marketing Strategy tips from Slick Business
3 – Important Clicks – Sales or CTA
When you want something specific from your readers, like a purchase, registration, or form fill, be direct, and repeat the link, way more times than you think necessary!
- Exclude quick links
Keep the focus solely on your call-to-action - Repeat the CTA
Include the link multiple times within the email - Use a variety of link formats
Links in text (on single words or whole lines) buttons & images – even gifs!
Make this small change so more people LOAD the page you link to
You don’t want to train your readers to avoid clicking your links 😱
If your pages load slowly, they will drift off, get distracted, and might never come back.
So check your page load speeds often, and take action if they’re slower than a sloth on a go-slow.
FREE Checklist to get more Opens & Clicks in your Emails
with Email Strategy expert Kay Peacey
FAQ – How can we quickly improve Open Rates & Click Rates for our emails?
You can massively increase email opens & clicks (and revenue!) with small easy changes to make your emails trusted, inviting, and highly visible in the crowded inbox.
How do I format emails for mobile to get more people to click?
- Short and concise
Use small paragraphs and avoid large images - Use white space
Make it easy for readers to skim through
What should my email sender name look like to get more opens?
- Full name – business name
Example: Kay Peacey – Slick business - Consistency is key
Use the same sender name for all your marketing emails
How can I get more clicks on important links in my email marketing?
- Repeat the main CTA link multiple times
This makes sure it’s visible in various forms all through the email - Variety of link formats
Include the link in text links, buttons, and images
Sign up for Email Marketing Strategy tips from Slick Business
Get more help to increase email opens & clicks for ActiveCampaign email marketing
In the ActiveCampaign Academy we provide expert resources, help and individual advice so you get more opens, more clicks, and more sales from your ActiveCampaign email marketing.
So come on in to the ActiveCampaign Academy, and you’ll have Kay Peacey and the Slick Business team, and all your lovely fellow members, to guide you every step of the way to fabulousness with ActiveCampaign.
Learn more about our ActiveCampaign Academy membership
Fast, effective training & support for ActiveCampaign users everywhere
