DIGITAL MARKETING FUNNELS

 for course providers and membership sites

A holistic approach to digital marketing

A lifetime of teaching, an obsession with efficiency and working smarter not harder, and a talent for the tech that makes it all happen.

I’m unicorn geek you’ve been looking for, to help you get  the marketing, the tech and the delivery all working together, hands-off.

Together we nurture the whole digital ecosystem that lies behind every successful membership site or course provider.

Work with me to plan, prioritise and build systems and funnels that run automatically, so you thrive and your business can grow without breaking you along the way.

ActiveCampaign – the automation hub at the heart of great funnels

ActiveCampaign is a marketing automation tool that connects all the other tech. It’s at the heart of every great membership site and course provider I work with.

With ActiveCampaign at the centre, we build hands-off digital marketing funnels that take potential customers on a smooth, personalised journey all the way from cold traffic all the way to successful students who are raving fans.

I know exactly how to get the best out of ActiveCampaign for you, and how to integrate it with the best in class tech to meet all your business needs.

Not using ActiveCampaign yet? Read this.

If you’re not already with ActiveCampaign, but you’d really like to work with me, the first thing we will do is look at your current marketing automation platform.

Most likely I will advise a move to ActiveCampaign as being hands-down best in class right now. If you really don’t want to migrate to ActiveCampaign, we may still be able to work together, but options will be limited and I may not be the right person to work with you in that case.

If you’re sticking with MailChimp then it’s not a project I can work on – sorry!

automate . routine . tasks

but keep the human touch

And just in case you’re worrying, the digital tech won’t turn you and your team into robotic pumpkins, I promise.

Automation unleashes you from the repetitive routine stuff and give you more time to be you and to be present with your students.

We can even get the tech to give you a nudge to step in at exactly the times they need you the most. Pretty nifty!

 

COURSE AND MEMBERSHIP FUNNELS

do you have all these moving parts working smoothly together?

ORGANIC CONTENT

Leverage your best content
Video content funnel feeding
Content upgrades to build your list
Messenger bots & micro-teaching

PAID TRAFFIC

Feedback loops to find lookalikes
Facebook & Instagram ads strategy
Hot retargeting

LEAD MAGNETS

Build the right lead magnet
Ads and landing pages
Sign-up to follow-up automation

EMAIL LISTS

Managing your contacts
Automated personalised emails
Nurture, engage, segment & sell

LAUNCHES & WEBINARS

Integrated hands-off systems Evergreen automated webinar funnels
Know exactly what every contact did
Test and improve to optimise

PURCHASE

Auto-enrol students to your LMS
Subscriptions automation
Terms & conditions
Contracts & agreements
Automate accounts & invoicing

ON-BOARDING
Welcome and nurture new students
Track their activity
Signpost first steps
Invite to join student community
Know if they miss a step

STUDENT MONITORING

Know everything, all in one place
Completion tracking
Automated re-engagement process
Notifications to you
Keep the human touch

LIFETIME VALUE

Up-sells & down-sells
Cross-sells
Reviews & referrals
Rewards & loyalty automation
Engagement tracking
Retention systems

RECORDING & REPORTING

Know what’s really happening
Use data to strategise
Keep an eye on your KPIs

Want to have all this working together in an automated, integrated system, hands-off?

 

Sure you do!

 

 

what my clients say

Before I found Kay, I was floundering around trying to figure it all out on my own. I realised I was never going to get on top of all the marketing tech and skills that I needed.

Kay connected the tech dots, and patiently educated me to maintain the systems and build my own. ActiveCampaign seemed utterly overwhelming, but she figured out my individual needs and exactly how to meet them. 

My customers now have a better experience, and I have more time, less stress and a scalable business.

I still refer back to the training videos that she made for me and her ongoing support and insight is incredibly valuable as my company keeps growing.

Lisa Devlin

Owner, Photography Farm

Last year I was drowning in data. Key information was lost or deleted, and staff costs soared. Mistakes kept happening and our professionalism was compromised.

Finding Kay felt like such a relief! She has recommended and implemented affordable tech that has automated all of our systems, and trained us along the way.

A new systematic approach was there from the very beginning, and we now have a fantastic, time-saving set-up. It has even greater impact because it all works together.

I’m in a position now where the day-to-day business is running so smoothly that I can focus my energies on new business. We are growing at a cracking pace – which was simply impossible before.

I absolutely love working with Kay and I am hugely proud of the systems she has built for us.

I've never been this excited about the future of my business!

Hayley Hobbs

Owner, Griffin Teaching

Kay has transformed the way we market our business and has become an indispensable member of the team.

She has implemented effective marketing funnels and helped us develop a solid Facebook ads strategy leveraging data we didn’t even know we had.

Perhaps even more importantly, she has helped us put systems in place that help us communicate effectively as a team, as well as streamlining our workflow and eliminating the repetitive.

Thanks to Kay, we’ve been able to accelerate our growth much more quickly than we thought possible. Her continuing support is now crucial to our ongoing success.

Melissa Love

Owner, The Design Space

digital tools I love to work with

Here’s a non exhaustive list of tech tools I know really well. I’m always happy to learn new things, so don’t fret if something you use isn’t here.

  • ActiveCampaign
  • Facebook Business Manager
  • Facebook Ad Accounts
  • Facebook Groups
  • WordPress
  • Divi
  • Lifter LMS
  • LearnDash
  • Loom
  • Google Analytics
  • Gravity Forms
  • WooCommerce
  • Shopify
  • Quickbooks
  • Xero
  • Everwebinar
  • Webinar Jam
  • Zoom
  • Funnelytics
  • Geru
  • Plectica
  • AirTable
  • Vimeo
  • Canva
  • WP Fusion
  • Zapier
  • ClickFunnels
  • Acuity
  • Calendly
  • Google Calendar
  • G-Suite
  • SignRequest
  • Trello
  • Dubsado
  • ClickUp
  • Slack