An ActiveCampaign Contact is essentially one individual who wants to hear from you via email marketing.

Sounds simple, I know – but there’s a lot more to it than meets the eye.

And if you don’t know what’s truly there in the Contact records in ActiveCampaign, you’re missing a ton of value from what this email tech platform can do for you, without you lifting a finger.

The contact record is your all-seeing eye on each contact and their experience of you and your business. Learn to “read” the ActiveCampaign contact records and you will understand your people and customers (and your business) better.

Expert ActiveCampaign Consultant Kay Peacey is here for you, with a fast tour through ActiveCampaign Contacts so you won’t miss the good stuff that saves you time and makes you money…

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One ActiveCampaign Contact = One Unique Email Address

An ActiveCampaign contact is one unique email address. 

A contact might also have some standard info, like the person’s first and last name, or their phone number – but it doesn’t have to.

The only thing required is an email address – and each contact is usually one real person.

You cannot have two (or more) contacts that use the exact same email address in ActiveCampaign.

Check out our totally FREE Accelerated ActiveCampaign training to see how to create a new contact, or import a lot of contacts all at once.

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Know how ActiveCampaign tracks Contact Activity for you!

You can see everything to do with a contact on the contact edit screen in ActiveCampaign – this is a sort of benign spy-cam with a full history of almost everything the contact has done that ActiveCampaign can see and keep track of.

ActiveCampaign works hard for you here, and automatically keeps track of lots of stuff that contacts do, all the time.

For example, if the contact opens an email, fills out a form, enters an automation, or unsubscribes from a list

All of that is recorded by ActiveCampaign as Contact Activity – you can see it on the right side of a Contact screen under Recent Activities. It’s like a running record of everything that happens.

ActiveCampaign Contact Activity is a record of everything that happens

Contact Activity is tracked by ActiveCampaign without us having to do anything at all.

Contact Activity is held as long as the contact is in ActiveCampaign, so it’s always there to look at, to use in a search, or use to troubleshoot a situation when something went wrong.

To learn more about how to leverage this awesome information to help you make more money in less time using ActiveCampaign, take a look at our ActiveCampaign Academy…

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Know more about your Contacts using Tags and Fields

Other information you want to keep a record of can be added to the Contacts – things your business needs to know about.  

You can record any kind of information:

• their favourite flavour of crisps, 
• the date when they last booked an appointment, 
• which genre of music they’re into 
• how much money they’ve spent with you in total.

This information can be added to contacts in different ways, like using Tags or Custom Fields. 

ActiveCampaign keeps it super-flexible, so you can choose what suits you and your business best.

For more help and specific advice on how to structure and organise your Tags Fields, Automations and more join our ActiveCampaign Academy – you can get a lot done in just one month with trusted guide Kay Peacey by your side.

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FAQs for ActiveCampaign Contacts

What is a contact in ActiveCampaign?

• One person, one unique email address
  In simple terms, a contact is someone with an email address in your ActiveCampaign account.
  Each Contact has a rich record of data points (things you know about them) and activity (things they did)

What kind of information does ActiveCampaign automatically track for Contacts?

• Email interactions
  When someone opens or clicks on an ActiveCampaign email
• Automation engagement
  Which automations they have gone through, and how they interacted with that experience, also known as Engagement

What are custom fields in relation to ActiveCampaign Contacts?

• Custom fields are extra detail data points chosen by you
  Fields that you set up to track specific details relevant to your business are also shown on contacts. Each contact has values in fields, and you can have as many custom fields as you like

Can one person have multiple Contacts in ActiveCampaign?

• Yes, due to multiple email addresses
  One individual can show up multiple times if they use different emails.
  We have these tips to help you find and deal with duplicate contacts

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Get help with how to use ActiveCampaign Contacts

Contacts are the underpinning of everything else in ActiveCampaign – without them there isn’t anyone to add Tags to, subscribe to Lists, send emails to, or do cool automated things with.

Members of our ActiveCampaign Academy get fast, specific help to get the most out of working with Contacts in ActiveCampaign.

Come and join us – just one month will change how you use ActiveCampaign for the better, for ever.

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Fast, effective training & support for ActiveCampaign users everywhere