Leaking new email optins?
Give your new email subscribers the warm welcome they deserve - so your new leads fall in love (and maybe even buy right away!) instead of turning round to leave
Get big wins from the first emails you send
In the week they first opt in, your new email subscribers are the most curious they will ever be about how your business can help them.
And right now you're not just wasting that moment, but actively losing new subscribers with a non-existent or out-of-date welcome sequence. Urgh!
You're not alone - and the good news is it's easy to fix!
In this masterclass course, I'll walk you through what needs to happen first when someone joins your email list - so you know exactly how to welcome them properly, build trust fast, and convert the ones who are already ready to buy.
We'll get you out of avoidance mode and into confident action, without getting swamped by overwhelm and overthinking
Making your email welcome sequence isn’t just another boring email job.
It’s your biggest opportunity to build trust and convert early
So here's what we're going to do about it...
It's time for your Ultimate Welcome Sequence
45 mins masterclass to help you turn new email subscribers into engaged, ready-to-buy leads - from the very first email.
No tech overwhelm. No perfection paralysis. Just clarity on what to send and when
What you get out of this...
You'll come away knowing...
What a welcome sequence *really* needs to do
Exactly how many emails to send - and the role each email plays
How to get past perfectionism and paralysis so you know what to say
Our proven method to build trust with the right sort of storytelling
The engagement tricks that are vital to email marketing success
Conversion secrets to persuade early buyers without being pushy
I bet you're wishing you'd done this ages ago - but now is better than never!
Masterclass + Workbook + Resources
Everything you need to take action, fast
Purchase as standalone course or via Slick Business Academy membership
Everyone's loving it!
Hi - I'm Kay... your Email & Automation Strategist, and expert teacher 👋
I help small businesses use email profitably (not perfectly!)
My super-power is making complex strategy feel simple, human, and doable - proven by 8 years of supporting thousands of small business users to get more done with their tech tools.
I've made this masterclass after finding around 80% of small businesses are losing way too many new email subscribers by making them feel confused, ghosted or overwhelmed.
So now you can fix your email welcome sequence quickly and with confidence, and hang on to those lovely new leads 🎉
Let's do this!
Grab this Strategy Masterclass Course with Kay Peacey
Massively upgrade the welcome experience for your new email subscribers as they join your list - so they don't churn and leave without buying
Ultimate welcome sequence
Masterclass + Workbook + Resources - with Kay Peacey
Just $47 USD
What you get
Strategic know-how with Kay Peacey's expert framework AND actionable resources
45 minute email strategy masterclass
Presentation slides to refer back to
Practical fillable workbook for easy planning
Worked examples of best (and worst!) welcome emails
Q&A from real small business email marketers
Psssst.... there's an alternative way to access this training
This masterclass course is available inside the Slick Business Academy membership (Essential level)
Academy members get access to:
- frequent live ask-me-anything calls with Kay Peacey
- responsive private community for day to day support
- additional resources like email templates and deliverability help
- our full range of email & automation courses and know-how
If you prefer long term access to this masterclass, buy it here as a standalone course.
But if you want wrap-around support & implementation help, consider joining the Slick Business Academy instead.
This Strategy Masterclass is for YOU if...
- NYou do email marketing for a small business
- NYour email welcome sequence needs an update, stat!
- NOr you don’t have an email welcome sequence (yet!)
- NYou want email marketing to feel fun - not a boring chore
- NYou value practical strategic action over fancy funnels
This masterclass is NOT for you if...
- you don’t have an email platform at all yet
- you’re looking for aggressive hacks, tactics or shortcuts
- you want someone to just do the work for you
- you really just need the technical steps to implement things, not the strategy
This masterclass teaches real-life email strategy that works, for the lovely humans who work in (or with) small businesses and who want to get better at email.
Masterclass Customers Say
Frequently Asked Questions
Is this masterclass platform-specific - eg only for Kit users, or MailChimp users?
Nope! This masterclass is focussed on the strategy (what to send, when, and why) so it doesn't matter which email marketing tech platform you're using.
It's not what you've got, it's what you DO with it that matters most.
We typically use ActiveCampaign to demo as it's the platform Kay is most familiar with - but no judgement, all email tech is good email tech when you're using it to send strong & strategic emails!
Our Slick Business Academy has Guest Experts supporting members across Kit, Keap, HighLevel, MailerLite, Klaviyo, MailChimp and more, so if you need implementation help we can provide that in the Academy.
Tell me more about the included workbook?
The masterclass workbook is a fillable Google doc, designed alongside the masterclass so you're not left staring at a blank page or a scramble of notes.
You can take a copy of the doc and use it to shape your strategic thinking during and after watching the masterclass.
The workbook makes it much easier to write the words for your welcome sequence.
We already have a welcome sequence - what's in it for us?
Excellent! Well done for having one - but I bet it's been a while since it last got a thorough update with best practice strategy and fresh brand voice... And that means is probably isn't doing as much as it could.
This is your chance to spot what's missing, get bang up to date and make improvements so that your welcome sequence will get better results - more replies and clicks, more conversions, better relationship-building and segmentation.
Do Slick Business Academy members need to buy this?
No - members of the Slick Business Academy (and their nominees) can access all our masterclasses with no extra purchase.
Members (and nominees) will find the masterclass course via their dashboard courses inside the Academy.
If you're not a member yet, you can join here to get instant access to the masterclass as part of your membership.
Ready to stop avoiding your welcome sequence?
Grab the Ultimate Welcome Sequence masterclass and finally get clear on what your first emails should do - and how to make them work for your business without overthinking or overwhelm.
I'll see you in there....
xx Kay
You don’t need to be uber-techy, or a genius copywriter.
Showing up is enough.
