Do you struggle to send regular newsletter emails?
You’re not alone.
Many business owners know they should send regular emails, but they find themselves stuck, overthinking, and comparing their efforts to polished newsletters from big names.
Chances are, you feel like you have nothing to say. Or what you do have to say just isn’t worthy of that inbox space.
You’re not alone – but you are wrong.
You really do have plenty to say that your audience really does want to hear about. They literally signed up to hear from you via email, after all!
Kay Peacey, a renowned ActiveCampaign specialist and founder of Slick Business, has the perfect easy win for you to get over this very common block.
Read on to discover Kay’s simple, fast, five-step framework to help you consistently send newsletter emails you, and your audience, can feel proud to share.
Here’s her foolproof guide to help you stop overthinking and start communicating with your audience regularly.
Folow these steps to quickly write high quality email newsletters
Watch Kay Peacey’s five steps so you can write newsletter emails the easy way
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Channel the Chit-Chat vibe for your email newsletters
You bump into an acquaintance on the street, and they ask, “How are you doing? What’s new?”
You don’t walk away without a word. Instead you stop to chat a little – no stress, no jeopardy – then crack on with your day.
Your email newsletter is just like that. It’s just chit-chat on a street corner, with someone you know a little.
Overthinking and over-comparison to big fancy email newsletters kills confidence. But newsletter emails can (and should!) be friendly, relaxed, and even (shock!) fun.
Three ways to channel the chit-chat vibe to write your email newsletter
Keep these points in mind to help you not overthink when you write your newlsetter
- An email newsletter does not need to be a fancy layout
- An email newsletter is really just a quick way to share some stuff and have a chat
- People who signed up for your newsletter emails are interested and want to hear from you
You can watch me walk the walk on this every week in our emails about strategy and tech for business – sign up while you’re here ⬇️
Sign up for weekly Email Marketing Strategy tips
Curate interesting content to get clicks for your email newsletter
The easiest ways to gather items to write up for your newsletter is to curate content.
Curation is about sharing interesting things you’ve come across.
Five types of curated content you can share in your newsletter email
- A podcast episode
- A blog post
- A news article
- A YouTube video
- New content in your membership
The beauty of curated content is that it doesn’t have to be your content item. Your online world is jam packed with wonders, so share the wonders you love with your audience.
Just find a thing that is interesting and relevant to your audience, share the link, and maybe add a sentence or two about why you found it interesting or valuable.
Well that’s easy, right?!
We model this in our Friday topic emails – sign up now to see how it’s done 😉
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Educate to share your expertise via your email newsletter
You are an expert in your field, and your audience wants to learn from you.
Educational content doesn’t have to be complicated.
Keep it simple and skimmable. And – oh joy! – that also means it’s fast and easy to write – hooray!
Four types of education content you can use when you write an email newsletter
- Share tips
- Remind them some Do’s and Don’ts
- Provide a hot-list of recommend books
- Discuss a recent problem you solved
Keep it concise and helpful. Whatever your expertise, your audience will appreciate the valuable information.
If you could use some fast fun education on email marketing strategy, you know what to do ⬇️ and I’ll see you in your inbox!
Sign up for weekly Email Marketing Strategy tips
Relate as a human so your email newsletter feels personal
Sharing personal and relatable content can be the most scary part of newlsetter writing; I get it.
But… being relatable as a human is highly effective – and it also gets a lot easier, and more rewarding, the more you do it.
Aim to show a bit of vulnerability – just what you’re comfortable with – and to share behind-the-scenes glimpses of your life and business.
Four types of relatable content you can write into your email newsletter
- A funny gif or a TV show you’re loving
- A selfie of you being normal (ish!)
- A story from your day-to-day
- Behind-the-scenes informal pics
Humans connect with other humans, and sharing these little snippets helps your audience relate to you.
This personal touch turns your email into a conversation rather than just another marketing message. And getting Personal in email is a huge trend right now.
Anytime you want to see how this works in the wild, sign up for our Slick Business emails, and we can get to know each other via the inbox ⬇️
Sign up for weekly Email Marketing Strategy tips
Store and reuse content to make writing your email newsletters faster
Here’s where writign your email newsletter emails gets even easier.
Create a storage vault of email newsletter content you can dip into – it’s like a well-stocked buffet for when you write your email newsletter!
Three types of content to store and use to write newsletter emails
- Curated items
- Educational tips
- Relatable stories
Use a tool like Airtable (it’s free, and brilliant!) to organize and store your email content items.
When it’s time to send a newsletter, simply pull from your stash, and use Copy and Paste. Simples.
Mix and match to create a unique but familiar experience for your readers.
Using a vault of content items to write your email newsletter means you always have something to say.
Plus it saves time and reduces the stress and pressure of creating new content from scratch every week.
Win win!
See this whole five step method in action every week by joining our Slick Business email list
Sign up for weekly Email Marketing Strategy tips
FAQ: How can I write an email newsletter when I have nothing to say?
Remember this: a newsletter emails should feel like having a casual conversation.
It doesn’t need to be perfect; it just needs to be you.
Follow email strategy expert Kay Peacey’s tips to help you easily write and send a high quality weekly newlsetter email – no stress.
Five step framework to write an email newsletter when you have nothing to say
- Think chit-chat
- Curate interesting content
- Educate your audience
- Relate on a personal level
- Store and reuse your content
If Kay Peacey can do it, so can you. Now, hit that send button, and let us know how it goes 🙌
Subscribe to the Slick Business YouTube channel for regular top-ups of brilliant do-able email strategy tips to overcome barriers and send effective emails.
Remember, consistent email sending is easier than it seems, and will drive revenue for your business.
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Get More Help with Email Marketing Strategy from Kay Peacey
In the ActiveCampaign Academy you get Kay Peacey as your personal guide, strategist and helpful friend for all things email and automation – especially if you’re an ActiveCampaign user!
So come on in to the ActiveCampaign Academy, and you’ll have Kay Peacey and the Slick Business team, and all your lovely fellow members, to guide you every step of the way to effective email marketing and automation that grows your business.
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